Localization

of websites, apps and software

If your website, app or software is going to speak another language, it needs to do so naturally, meaningfully and consistently. And with respect for the people who are going to use it. That’s what localization is all about.

What does it involve?

Localization involves adapting digital content to another language and culture without losing functionality or intent. It is not just about translating buttons: it is about understanding the context, the design, the end user, and making everything work as if it had been created in the target language from the outset.

What you can expect

Texts that are not only understandable, but also meaningful, sound natural and enhance the user experience.

What does this service include?

You choose the format, the objective and the channel. I will find the words that best express it.

Linguistic and cosmetic testing

Cultural localization of graphic elements

Content and microtexts localization

Two rounds of review

Cultural adaptation (UX writing, tone, references)

Linguistic and cosmetic testing

Cultural localization of graphic elements

Content and microtexts localization

Two rounds of review

Cultural adaptation (UX writing, tone, references)

HOW DO I WORK?

Listening and acquainting

Each text has a purpose. Before starting to write, I need to know you: who are you, who are you targeting and what do you want to say. I prefer to understand good enough the context before starting typing.

Writing consciously

I do not use generic sentences nor templates. I write original text, with sense, adapted to your voice and your public. I take care of the rhythm, the tone and the structure so the message runs smoothly.

Reviewing and adjusting

No text is sent without going through several rounds of review. I make sure everything is clear, coherent and aligned with your identity. Besides, you can always ask for final changes or adjustments.